Why Entergalactic Is More Than a Great Movie: It’s a Genius Marketing Masterpiece

Let me start off by saying that I absolutely love Kid Cudi. I love great music that tells a story, but I love him even more due to his authenticity. When Kid Cudi dropped Entergalactic in 2022, he didn’t just release an album and a Netflix special, he launched a new paradigm for how music can be marketed, experienced, and felt.

Authenticity in Art

Kid Cudi’s artistic brand has always hinged on emotional honesty. From early classics like “Day ‘n’ Nite” to concept pieces like Man on the Moon II: The Legend of Mr. Rager, Cudi’s music has reflected vulnerability, struggle, and growth. With Entergalactic, he takes that authenticity and packages it into a narrative that still feels real. It’s a New York love story (fun, messy, aspirational) that still feels personal.

A Story that Deepens the Songs

This relationship between music and narrative works both ways. The film doesn’t only promote the album, it deepens listeners’ connection to it. Fans say that seeing the songs brought to life adds emotional layers they wouldn’t feel on audio alone. Reddit listeners who weren’t big Cudi fans before watching often say they became fans because of the movie’s context

The Psychology of Stories + Songs

Marketing research shows people remember stories far more than standalone facts or products. Entergalactic sells an emotional arc. Some fans find Entergalactic more memorable than a typical release: it gives meaning to each track rather than leaving listeners to interpret them alone.

Two things amplify this:

Visual Association

Hearing “Angel,” for instance, now brings to mind the moment Meadow appears in the film. That kind of associative memory sticks deeper than chart placement ever could.

Character Investment

When we relate to Jabari’s vulnerability, the songs become emotional landmarks in his story, and by extension, in our own experience as listeners.

Entergalactic succeeds because it refuses to be just one thing. It’s a movie, an album, a story, and, most importantly, a shared emotional journey. It elevates Kid Cudi’s music by taking us into a deep dive into his life. And in doing so, it turns marketing into meaning, and promotion into poetry. For fans and casual listeners alike, Entergalactic is an experience that makes the music matter more. That’s why this clever fusion of art and marketing feels honest, aspirational, and uniquely Cudi.